Commercialization of horticultural crops largely depends upon the use of appropriate technology and market oriented cultivation. In the recent years, the country has witnessed tremendous changes in both the production and productivity of vegetable crops especially in tomato, brinjal and chilli, which has increased manifold and India have boasted itself as a leading vegetable producer of the world with a total annual production of vegetable crops ie. 125.89 million ton during 2007–08. The marketing system in India by and large, operates under the normal forms of supply and demand. Rapid price fluctuation in solanaceous vegetables shows how vegetable growers are suffering in getting the desirable price of their produce. In case of chilli, it has been observed that highest price of Rs. 3025.00 perquintal was fetched during October-December2008 in zone III. However during the same period, in zone VII price of chilli was as low as Rs.1171.00 per quintal. This can be witnessed in case of tomato and brinjal also where the average maximum price varied from Rs. 1985.83 to Rs. 1272.40 and Rs. 1209.50 to 641.19, respectively during October-December 2008 in different zones. A marketing network of vegetables markets in the country will certainly help the growers in getting/transporting their produce in other part of the country for better price.
