Globalisation has become an inevitable part of our lives. Although it is usually regarded as an economic–political process, it has made a huge cultural impact on the lives of most people. Debates revolve around its merits and demerits and the theme of cultural globalisation is often relegated to the background. This paper evaluates Asia's role and contribution in general and South, East and Southeast Asia's role and contribution in particular to cultural globalisation. It illustrates how many ideas and individuals have outgrown nationalism in the age of integration, assimilation, multiculturalism and multiple identities at the international level.