NGO Public Diplomacy as An Instrument of Global “Soft Power” Competition: American and West European Approaches

Public diplomacy has become an effic cient and popular instrument o f the nontraditional diplomatic activity of a state. Its potential for dialogue among civil society representatives and creative format help states and societies promote foreign policy. It also explains the logic of the external actions of particular countries in non-ordinary and semiformal ways. Today, public diplomacy is also regarded as a strong component of global “soft power” competition between infl uential states.