Online published on 23 July, 2025.
India’s growing Information Technology (IT) sector has emerged as a formidable soft power, projecting the nation’s capabilities on the global stage. With a robust ecosystem comprising world-class talent, innovative startups, and established tech giants, India has cemented its position as a powerhouse in IT services, software development, and digital solutions. The Indian IT industry’s prowess is evident in its significant contribution to the global economy, as is apparent from the number of IT companies in the country. Moreover, India’s IT expertise has played a pivotal role in driving digital transformation worldwide, empowering businesses, governments, and individuals alike. Indian IT professionals, renowned for their skills and adaptability, serve as cultural ambassadors, fostering cross-border collaborations and enriching global innovation ecosystems. Nowadays, India has successfully evinced its soft power through Flipkart, Smart box, Ola, OYO, and virtual influencers, which represent the technical expertise of Indian soft power to the world.
