A study on customer's perception towards designer wear

Clothes may make a person, but it is the brand that counts… Women's clothing line all over the world offers a huge variety to choose from. Clothing makes an effective impression and hence must be an aspect of importance. Designers of fancy apparel stores would like their customers to believe that wearing their creations would lead to an air of sophistication, wealth and high status. Every designer is now competing with the others to come up with the best designs of these types of clothes. Every woman will want to put on the latest design of clothing. So the marketing departments of the fashion houses believe that it is not the design that counts but the label. Another option is to purchase the designer clothes from the stores; the attire is ready made and comes at an affordable price. The clothes are incredible and just as classy as the custom made ones. This study highlights the perception of the women respondents towards the designer wear.