*Assistant Professor,
**Assistant Professor,
***Professor,
The ambitious merger of Air India and Indian Airlines was done with high aspirations. But in five years of mergers the flight of the Swan has seen many rocky patches. With the pay structures, promotion strategy and many HR policies yet to be integrated, NACIL faces a lot of troubles and the swan is fast losing its feathers. Though the 58 days pilots strike has ended but it is yet to be seen that has the plight of the Swan ended. Where tremendous potential lay ahead for the aviation industry will NACIL resolve its issues in time to capitalize the opportunities? It is yet to be seen that with many unresolved HR issues will it be able to survive in a service industry where the employees make or break any organization. It seems that the swan is struck at the bottom of the cultural ice-berg. The case study in hand tries to find out the best solution for NACIL the doctor, the butcher or the suicide. That is whether to follow the remedial course of professionalization or privatization, or to go for demerger, or to take the suicide pill and wait for gradual decay.
NACIL, Mergers, HR issues, Communication Strategy, Organizational culture