Associate Professor, CVR College of Engineering, Affiliated to JNTUH, Hyderabad
The case examines in detail the changing dynamics in the Indian retailing industry in this 21st century, driven by the growth of organized retailing sector and increased personal consumption of customers on account of increased exposure to foreign goods and growth in nuclear families and rising incomes. The case discusses in detail the emerging trends in the retailing industry. The case also observes the entry of global brands. It also throws light on the present retail scenario in India. In the light of this, the case discusses some customer-centric initiatives to be taken in future by retailers. The case finally explores the Strengths, Weaknesses, Opportunities and Threats of the top retail companies.
