Empirical study on franchisee satisfaction level towards franchisor in Chennai

The retail market has led to an increase in competition and innovation. This competition leads to emerge of franchise systems. In the past few decades franchise system have been increased all parts of the world. This increase gives much importance to franchisee satisfaction. So the research is based on the franchisee satisfaction towards the franchisor for study. The researcher has used the descriptive research method for this study and a sample of 50 franchisee respondent from Chennai. Convenience sampling is adopted for collecting the information from the respondents. The information is collected using questionnaires, consisting of closed ended and multiple choices. The collected data are analysed and interpreted using percentage analysis. From the study it is found that that the majority of the franchisee is satisfied with the franchisor service.