Impact of online shopping factors on the consumer behavior

Internet will create new winners and burry the laggards….-Dr. Philip Kotler

Technology is the backbone of any industry. Today, advancements in the technology has improved the way products and services are delivered to the customers thus adding value to there offering. Not only Information Technology sector but the retail industry is also reaping many benefits and generating wealth for the stakeholders. People, in this time constrained environment, do not find time to shop for them selves, it is the technology which has brought the change and through which, they can shop conveniently without any hassles. Retailers have also changed their way of performing business and interacting with the customers. With the increasing literacy rate, and introduction of the e-commerce people are going in for online shopping which is giving them a new experience and exposure. Although, there are apprehensions regarding the security, personal information and touch & feel aspects, still the number of online shoppers is escalating with the time. Through this paper the author attempts to identify certain factors which determine online shopping behavior and the effect on the demographic dimensions of the buying behavior.