Department of Extension and Communication Faculty of Family and Community Sciences, The Maharaja Sayajirao University of Baroda, Vadodara, Gujarat
Online published on 16 April, 2014.
In this current scenario where everyone is busy in their Schedule, they often don't get time for their relatives, friends and family. But thanks to the technology that it helps to cut the distance between our relatives. Now day's people prefer to wish from social site rather than make call on a special day like birthday or anniversary. And if they want to talk with their loved ones they like to prefer chat on several applications which free of cost and just required minimum amount of internet package which makes life more easy rather to pay high cost of calls and messages to telecom companies. There are number of applications available in the market which people use according to their preference, WhatsApp application is one of them, an application which not only has function of chatting but also other very convenient functions. WhatsApp get famous worldwide with no age boundaries. But it is very popular amongst youth. To understand the ‘usage of Whats App application amongst youth’ a mini research was conducted with 30 college going students of Vadodara city. The findings of the study revealed that high majority of them posses smart phones and Giga byte Internet plan. All of them used WhatsApp for chatting with their contacts. They also used this application for sharing picture audio and video files. The purpose behind using this app was keeping connectivity between their friends and relatives. Since this application is popular amongst in users. It is the time to think about its usage for educational and informative purpose besides communication.
Mobile app, usage of app, WhatsApp, Youth, Mobile Technology