The evolution of advertising: from stone carving to the old spice guy

Innovation of Internet and Mobile phones and accessibility to almost each and every consumer has changed the world of marketing communication by creating marketing challenges and opportunities. Both are considered to be powerful opportunities to reach consumers by allowing interactivity and personalisation of the content and context of the message. Mobile advertising which is an area of mobile commerce is a form of advertising that attracts targets users of handheld wireless devices such as mobile phones and PDAs with the use of SMS and MMS anywhere anytime. In order to promote the selling of products or services, all the activities required to communicate with the customers are transferred through mobile devices. Advertising companies can provide the target customers exactly the advertisement information they desire through Combining with the customer's user profile and context situation.