EXCEL International Journal of Multidisciplinary Management Studies
  • Year: 2013
  • Volume: 3
  • Issue: 11

Go green for sustainable business practices (a case study method)

  • Author:
  • Sagar P. Bhadange
  • Total Page Count: 5
  • Page Number: 184 to 188

Assistant Professor, Dr. D.Y. Patil Institute of Management, Ambi, Pune-1

Online published on 16 April, 2014.

Abstract

Sustainable business or green business is enterprise that has positive impact on the global or local environment, community, society, or economy. A sustainable business is any organization that participates in environmentally friendly or green activities to ensure that all processes, products, and manufacturing activities adequately address current environmental concerns while maintaining a profit. In this study, some of cases of Frito Lay, Kraft Foods etc.were studied perfectly to know about how companies in the world are applying green business practices also study focuses on what are the advantages of Going Green so that every company must try from their end to go green and make eco –friendly environment to save the world from environmental

Keywords

Green Business, Going Green, Eco –friendly Environment, Environmental Crisis