Employer branding in India: An overview

The paper deals with concept and relevance of employees branding which is very important to follow for gaining competitive advantages. Employers branding helps to create unique identity and positive image in the market as it covers core values of an organization. Successful organizations need to attract the employees market. Employees prefer to get employment from those employers who have good reputation as they provide bundle of economic, social and psychological benefits to the employees. In this paper an attempt has been made to identify core components of employers branding and their relevance in the present scenario. In the end certain suggestions have been made for creating strong employers branding.