Role of social networking sites in recruitment – organization's perspective

Indian organizations face many challenges from globalization, the changes in the society need to be considered while implementing decisions in the organization. One of the important decisions lies in the identification of suitable human resources for their organization i.e., nothing but recruitment. The age old techniques and practices of recruitment is gradually giving way to new and modern techniques of acquiring and building a talent pool for various industries. Social networking sites have become a rage among the young professionals today, even the elderly professionals are also making use of social networking into their field. With more and more people spending a substantial portion of their productive time on social networking sites, it has given a new turn to recruitment trends for the organizations. The social media recruiting is here to stay and with the combined efforts of both the recruiters as well as the job seekers it will revolutionize the recruitment metrics and practices. As of now in order to reap the benefits of this medium, we need to run it in tandem with other recruitment channels as well. However, its success and importance will depend on the reach, cost and the kind of people it attracts.

This paper contributes the role of social recruitment in organization and also explores the impact of social networking sites on the recruitment practices across various sectors. It also explains the impact of social networking sites both from the recruiter's point of view as well as the job seeker's point of view. It brings to the fore the various opportunities which have opened up due to the upsurge of social networking sites and also paves the way for the future prospects of the same.