*Professor, Commerce, Govt. College Sonkach (DEWAS), M.P.
**Professor, Commerce, Shri Atal Bihari Vajpai Govt. Arts & Commerce College, Indore, (M.P.)
Online published on 18 June, 2013.
This study seeks to identify and explain the ethical challenges in advertising, the effects of advertisements targeting children and some unethical advertisements. It also studies the ethical issues in advertising and gives examples of local Indian adverts that have proven unethical and has some social and cultural implications to bear on the Indian society.
Advertising, Ethics, Society, Traditional
