A case study on entrepreneurial Journey of Lijjat Papad

Lijjat Papad is an exceptionally successful story of entrepreneurship. What merely started as a small scale cottage industry became a corporate giant merely within four decades and is still growing. It is looked upon as an ideal by every entrepreneur in today's time. Also this kind of entrepreneurship is the need of the time especially in India where more employments are needed. Lijjat Papad is a brand with a difference. This brand is a special one because it makes a difference in the livelihood of thousands of poor women in India. The brand from Shri Mahila Griha Udyog Lijjat Papad started 46 years ago in 1959.

The Lijjat brand is built on certain core values that have been ingrained into the entire system. The values are ensuring

Smooth process

Organization's values are based on Mahatma Gandhi's idea of Sarvodaya. Everyone in the organistion strongly believes that it is a voluntary organization, it never accepts charity or grants, it runs the business wisely, it is like a family and the women run it as if they all belonged to the same family and above all the workplace is a place of worship for them.

The case study is based on secondary data drawn from different journals, magazines, books and websites.

The case study unfolds all the factors that led to the transition of a humble seven semi-literate Gujrati housewives’ attempt to build up a big brand name. The principles of SMGULP, based on the ideals of trusteeship were identified as the basic reasons behind this successful entrepreneur journey.