Catalytic effect of business transparency on customer loyalty in service sector organizations

Principles of world-economy with an emphasis on free economic competition reinforced by free expression of consumer interests – consumer feelings, expressions, ideas, thoughts, views and opinions-has become the embodiment of modern economic and business philosophy, that is, Globalization. Thus, globalization is finding its echoes and re-echoes not only in the principles of economy and management but in shaping, influencing and determining the consumer behavior patterns as well. Globalization has become not only an economic phenomenon but a sociocultural and politico-economic phenomenon too. Acquisitive Society is the basis for the emergence of Having Mode in modern consumer world, that is, modern consumer is increasingly realizing his nature in acquiring more and more assets, and/or articles in general and electronic gadgets, electronic produces’/devices in particular (Erich Fromm). While acquiring latest products in general and digital technology based products in particular which includes digital based services, the modern consumer is expecting the organizations to uphold business ethics in general and that of Business Transparency in particular. In the light of the above, this article throws light on the relationship between Transparency on the one hand and Customer loyalty on the other in six major/leading service sector organizations which have their presence all over the world based on scientifically conducted original, empirical research.