*PH.D. (Full time Research Scholar),
**MBA (Marketing),
Export development is very important for the developing economy. Govt. measures aim normally at the general improvement of export performance of the nation for general benefit of the economy. Approximate of about 1% of the total population depends upon fishery sector in India as a primary source of livelihood-direct employment to about 6 million fishers and to another six million people who are employed in fishery related activities. The purposed study is an attempt to study export procedure and importance of Seafood produce export from Odisha. An investigation is made to find out the detailed procedure adopted for the export. The paper aims at the objectives of “To study the export procedure followed by export organizations and importance of Seafood produce export from Odisha.” The survey conducted on 50 samples. Here in this survey two sources of data has been used are primary sources and secondary sources. The analysis is based on primary data then also secondary sources got used to generate the assumption to prepare the questionnaire and to have the supporting interpretation. The result reveals that Odisha is having high export potential for seafood.
Export, Marketing, Opportunity, Organisation, Seafood