The purpose of this research is to analyze the factors influencing customer perceived value of services in the medical clinics. A total of 200 customers of medical clinics were surveyed via convenience sampling method. Factor analysis, regression were used to test the model in this research. A total of 12 factors influencing in the Customer Perceived Value such as communication, interactivity, mission marketing, brand equity, service quality, perceived cost, confident, strategic consistency, customer satisfaction, customer loyalty, planning and evaluation and organizational infrastructure were identified through literatures. Most influencing four factors were identified such as strategic consistency, mission marketing, customer loyalty, perceived cost through exploratory factor analysis. Mission marketing was identified as most influencing factor via regression model. A tool for measuring the factors influencing customer perceived value of services in medical clinics is presented.to have competitive advantages in the market. Findings of the study will help the practitioners to design service specification appropriate for the specific service in the particular area. This research is extended from past researches to reduce the research gaps in the customer perceived value phenomena.
Customer Perceived value, Medical clinics, Factor analysis
