A study on customer response towards advertisement for jewellery retailing (With special reference to Coimbatore city)

From ancient time people all over the world have shown special interest in gold ornaments either for possession, prestige (or) status. The same trend is continued, rather it is high. It is understood that in India's Culture art and gold is inseparable. Like retailing for other products, advertisements for jeweler retailing The customer response is the basic requirement for success of any business irrespective of the fact that it is a manufacturing business or service organizations. Among Various marketing plans, advertising is the major source in getting and enhancing is no more a media to create awareness but also effective needs to be dynamic in creating effective advertisements so as to enable the business to avail the fruits of advertising. It is also important that the advertisements, they create, must be more suitable to different environment in which the business operate. This is to facilitate the business to face the competitors of not only the present but also the future. “A proper attempt on these lines by any business will not have the problem of product future. However, the size and experience of business may be positive factors that may influence the advertiser to introduce and advertising strategies in a different form”.