EXCEL International Journal of Multidisciplinary Management Studies
  • Year: 2013
  • Volume: 3
  • Issue: 6

Customer awareness level of mutual fund schemes

  • Author:
  • Anita Soni
  • Total Page Count: 8
  • Page Number: 117 to 124

Assistant Professor (Head), Department of Commerce & Business Administration, Dasmesh Girls College, Hoshiarpur

Online published on 18 June, 2013.

Abstract

Powered by talented and dedicated professionals Kotak mutual fund today emerged as one of the major players in Indian mutual fund industry.

The success stem from a thorough understanding of Indian investor‘s needs. This insight has brought a lot of ‘firsts‘ to the credit, not only in its product portfolio but also the conveniences and services they offer to investors and distributors

Today Kotak Mahindra mutual fund offers a wide range of investment opportunities through schemes across the risk–return scale, giving our investors the opportunity to invest in both – the debt and equity market. The main aim was to measure the awareness level about systematic investment plan [sip] among the people living in Chandigarh and surrounding areas (with kind help of IDBI bank 3b2, hdfc bank zirakpur, and kotak mahindra AMC in sector -17).