A study on customers’ attitude towards debit cards in Coimbatore Town

Banks are playing vital role in the economic development of a country. A sound and effective banking system is the backbone of an economy. The emergence of private/new generation banks has been changed the entire banking operations drastically by the use of sophisticated new technologies like internet banking, ATMs (Automatic Teller Machines), EFT (Electronic Fund Transfer), Debit cards, Credit cards, Mobile etc., are accessible to customers on a 24x7 basis across the world. These modern technologies enable the bankers to overcome the barriers of time and space in extending their customer services. Debit Cards in India are extremely useful for the middle class people who increase their purchasing power through the card. With a wider acceptance of the cards by all the merchant outlets and the issuance of the debit cards by more number of banks and the utilization of the cards has also increased rapidly. Therefore there is a need for the card holders to understand how better to utilize a debit card effectively and responsibly.