Resources: a case study

It is a well known fact that internet plays a significant role in the present corporate scenario. As a technical infrastructure, it is a global interconnection of networks which are connected into for sharing information using a common set of protocols. Thus being a vast network, the Internet becomes an enabler for facilitating e-commerce as it allows businesses to showcase and sell their products and services online and by giving potential customers, prospects and business partners’ access to information about these businesses as well as their products and services. Business organizations are under competitive pressures to create and deliver higher value to their customers. Technology needs to play a critical role in this context, wherein new business models are emerging for taking products and services right into customer's homes and empower them in a way so that products and services can be demanded as per the customer's own needs and comfort. The present paper seeks to investigate the parameters that determine the Purchase Intent of the customers for online buying in Northern India. The analysis suggests that the most important factor which influenced the purchase intention of the respondents’ is “Reliability”. The reliability is the most relevant factor for buyers in Northern India followed by transaction security and perceived price. However, the minimum values have been scored by convenience and perceived ease of use. Whereas transaction security is the most relevant factor for nonbuyers in Northern India followed by reliability and perceived price. However, the minimum values have been scored by convenience and perceived ease of use. The main findings of the study are there is no significant difference in the Purchase Intent among online buyers in Northern India and there is significant difference in the perceptions of the online buyers and nonbuyers in Northern India. Study also found that demographic characteristics of the customer influence his/her web and internet usage.