Brindavan College, Bangalore
Online published on 16 April, 2014.
Guerrilla marketing is an advertising tactic, in which low-cost eccentric means are utilized, often in a local fashion or large network of specific cells, to convey or promote a product or an idea. Guerrilla marketing is today extensively used by both small and medium enterprises. The guerrilla marketing has a unique characteristic of Surprise, Diffusion and low cost effect. There are several methods of gorilla marketing and most popular method is Ambient marketing, sensational marketing and viral marketing. The present paper discuss on focus on methods, advantages and negative aspects of Guerrilla marketing.
