Shoolini Institute of Life Sciences and Business Management, Solan
Online published on 9 October, 2014.
The internet and other information and communication technologies (ICTs) are being used so widely to help reshape social, institutional, economic, cultural, legal and other activities across the globe, that research on the broad implications tied to these innovations requires various forms of collaboration across many related disciplines. Digital technologies are bringing about profound changes in the economics and societies of countries around the world-speeding the automation of work, facilitating to borderless transactions, delivering global news and entertainment to vast audiences. Through digitization, the capacity of communications channels is greatly expanded so that there is more scope for consumer choice and more possibilities of interactive systems, which is very useful for research purpose in organizations to know what consumers require, expect and their feedback. This paper is an attempt towards identifying key emerging digital technologies and then highlighting their important social dimensions. In this paper potential synergies between technology business and society are explored and their role in helping organizations to expand their business and to create good will in the market with the help of social dimensions.
Communication technologies (ICTs), internet