Assistant Professor, Dav College, Chandigarh
Online published on 27 January, 2015.
New players, MNCs are introducing new products and services. Due to this, marketing for the consumer is becoming more complex, particularly in rural sector.
So the aim of study is to know about the Right of consumers and All the govt. agencies, consumer forums, consumer rights protecting laws can be brought to benefit us only when we realize, our supreme veto powers of refusing a sub-standard product and exercise our rights to get the best and not by compromising on sub-standard products sold to us by traders, manufacturers and salesmen.
Govt. agencies, sub-standard products