EXCEL International Journal of Multidisciplinary Management Studies

  • Year: 2014
  • Volume: 4
  • Issue: 12

Making CSR instrumental for B school curriculum towards shaping a better society

  • Author:
  • Swati Nalawade, Suruchi Pandey
  • Total Page Count: 17
  • DOI:
  • Page Number: 92 to 108

Symbiosis Institute of Management Studies, Symbiosis International University, Pune

Abstract

Over past few decades discussions and concern towards Corporate Social Responsibility has taken momentum. Companies no longer ignore this area. Infact increasingly growing companies have taken it as a priority function along with other business functions. CSR is a process through which company‘s aim to encourage a positive impact on all overall wellbeing of society at large through its activities on community, environment, consumers, employees and almost all stake holders of society. B – School of all kinds across world constant strive to have a curriculum relevant for corporate and prepare students for the challenges associated with sustainability in broader sense. With this aim many universities and B-schools have included CSR in their curriculum. The present paper is an attempt to study what were factors which influenced CSR in B school curriculum. Through this paper authors wish to highlight challenges associated with B school curriculum and also suggest a workable model to be adopted by B school. This study is based secondary data and existing literature online and in journals. However authors had discussed some of the experts in this area.

Keywords

B-School Curriculum, Corporate Social Responsibility, NGO, Society, CSR, Management Schools