Professor and Head, Professor, Department of Commerce, Dhanapalan College of Arts and Science, Chennai
Online published on 27 January, 2015.
“GO Green” is the mantra going on everywhere today. With the impact of Global Warming people started having awareness towards the importance of resources and the ways to protect them. One of their concepts was Green Marketing which is gaining its importance now days through its continuous spread of information to the people. Similarly the bank has lent its support to protect the environment through the concept “Green Banking”. In this paper the importance of Green Banking and its emerging trends in management for the sustainable development is discussed.
GO Green, Green Banking