Impact of the web advertisement in Coimbatore city

In the modern society web advertisement plays vital role on purchase decision. The study reveals that the impact of web advertisement on purchase decision towards the people in the city. The information required for the study has been primary &secondary sources. Average and percentage was carried out to draw meaningful interpretation of Result. Chi-square test is used to find whether two attributes Associated or Not. The Result of study revealed that web advertisement has a positive impact towards the people in the city.