A study on customer satisfaction in hotel industry with special reference to Thanjavur district

Customer satisfaction is the critical strategic weapon and backbone beyond for any type of organization. This is applicable to services sector also. This service industry includes hotel industry. The emerging new developments in the socio-economic environment open new vistas for the development of hotel industry. This study attempts to find out the satisfaction level of tourists in Thanjavur district using SERVQUAL instrument. This study analyses the purpose of visit in the hotels and various demographic factors.