*Management Professor, Amity University, Noida, Uttar Pradesh
**Pursuing B.Tech (CSE+MBA), Amity University, Noida, Uttar Pradesh
Online published on 21 August, 2014.
Digital or online marketing today has become the major platform for the marketers to promote their product online. It generates a lot of potential customers, as well as keeps existing customers tied to the company. For today's tech-savvy generation, the online world is a very significant part of their lives, and so digital marketing has become the new promotion arena to garner attention of people, and to project their brand in the best ways possible.
In this paper the digital marketing strategies of MICROMAX have been highlighted. It shows how Micromax has grown and prospered as a brand in India and other countries, and is competing very effectively with major players, with the help of its digital marketing efforts. The paper highlights various strategies adopted by Micromax to promote its brand and build a brand image. This paper seeks to express, how everything has been digitized, how now users can decide or give reviews about a product online, and how Micromax has become the talk of the town by its numerous promotion tactics like online gaming challenges and what not!
In conclusion, this paper presents how Micromax has risen as a brand, and the digital marketing strategies that it has adopted to compete.
Digital marketing, online, Micromax, brand, brand image, smartphone and marketing strategies
