A study of general attitude of respondent's towards advertising

Advertising is that instrument of marketing which act as ineffective multiple sales, reaching many people at one time quickly effectively at Lower Cost. The advertising industry started with barker and has connected into a very powerful mass media of communication. Advertising has been part of our daily life and everyone is Conscious of it. It affects everyone in society in many ways. The present study seeks to obtain the general attitude of Respondent's towards advertising. In order to understand the nature and characteristics of various respondents are analyzed and the information regarding general attitude according to their socio-economic background is collected. Socio-economic factors have a lot of influence upon the attitude information. We have tried to find out the effect of such factor as sex, occupation income and education on general attitude of respondents