A comprehensive strategic evaluation of success of Amul model

A Strategy is an action that managers take to attain one or more organizational goals. Strategic management can be defined as, it is continuous process or relating the organization with its environment by suitable course of action involving strategy formulation and ensuring that strategy has been implemented effectively. When various steps of strategic management are well designed, they direct the organization to achieve the goals. When the company's strategy yields superior performance, it is considered in having a competitive advantage. Amul is a cooperative organization which yields success in its business and set an example that a cooperative organization could effectively sustain its business than a corporate. In this analysis, various strategies adopted by Amul are described. In the changing environment of business, Amul initiates transformation in advance and exhibiting its competencies.