Online shopping is one kind of E-business where one consumer can directly shop over the internet. It‘s also convenient because you don‘t need to wait for the store to open. Most physical stores have a limited array of products. They can only hold so many items. You can enjoy the freedom of price flexibility. If you don't like the price of a product from an online shop, you can switch to other online to store to look for cheaper price. The rapid changes in consumer‘s shopping behaviour and attitude witness the shift in shopping attitude and perception for buying goods of various kinds including inexpensive goods like clothes, watches, sun-glasses or any other household goods and expensive goods viz. kitchen appliances, digital gadget, electronics items or jewellery. Thus the objective of this study is to know attitude and behaviour of consumer towards apparel items. The study puts light on the apparels buying behaviour of online shoppers of Delhi. The study also wraps up main factors for their attitude towards shopping behaviour. Online shopping researches are presented and discussed in light of existing empirical studies. Customers are motivated from various factors for online shopping like fashion and design, product assortments, presentation and convenience etc.
Online shopping, consumer attitude, consumer behaviour, e-retailing, empirical study
