Factors influencing customers’ awareness about the several branches of the life insurance corporation of India

At present, customers are fully aware of the numerous functions performed by the different life insurance companies operating in Indian market. Their awareness about the several branches of these life insurance companies depends on a number of factors which over times varies situation wise, culture wise, nation wise, sector wise as well as industry wise. Observing current awareness scenario of the customers of Life Insurance Corporation of India (LICI) about its several branches located in Burdwan district, in the present context the researcher in this paper conducted a study in Burdwan district, West Bengal, to indentify the significant factors influencing customers’; awareness about the several branches of the largest life insurance company of India namely Life Insurance Corporation of India. In this study, accepted 221 usable responses were considered as the sample size and statistical package SPSS 16 was used to perform the analyses.