A study on customers satisfaction towards fast food centres in Vellore

This project is aimed at studying customer satisfaction with respect to Fast foods centres in and around Vellore District. The main objective is to explore the level of customer satisfaction towards fast food centres in Vellore and to sustain the customer in the business and to give direction to the fast food centres for improvement of customer services and to know the factors which motivate the customers towards fast food centres. A well structured Questionnaire is used to collect primary data. Sample size is 300; variance and confidence methods are used for Determining sample size. The researcher adopted simple random sampling for the study. Finally, it has been proved that the overall assessment of customer satisfaction in fast food centres is good.