Research Scholar, PHD Programme, AMET University, Chennai
Online published on 27 January, 2015.
The primary objective is to analyze the market potentiality of banking with respect to NGO's. The secondary objective is to tap out the exact market trend, expectations of NGO's. Data collected through questionnaire method and statistical tools like Chi-square test, correlation coefficient used for the study. There is no relation between the two attributes, viz, years of existence of the NGO's with their willingness to invest their money. We found out that there is no relationship between years of existence of the organizations with their selection in bankers. The relationship between selection of the bankers and the expectations of the NGO's in banking relationship seems to be positive and hold positive in statistical analysis. There is a potentiality for banking of NGO's in India. Moreover, the expectations of the NGO's pitch more for convenience.
Banking, NGO's, Market potentiality