Investment made in different sectors is the most important determinant of growth of the economy. Both private and public sector investment needs are largely satisfied by the flow of funds from the general public. In case of public sector, its investment needs are partly met out of government's tax revenue contributed by general public. Women employees want to save a portion of their current income to meet the future needs such as constructing a house, marriage of children, unexpected contingencies. The main aim of the study is to analyse the investment behaviour which affects the saving habits of the women classes, as well as quantum of savings, which in turn, has affected the investment decision of this elite class. The study also focuses women employees’ preference in various investment opportunities, amount & pattern of investment. The study identifies the factors motivating the women employees to select a particular investment channel and the impact of investment over the standard of living. The study will focus on the investment avenues which are available to the investor. An attempt has been made in this study to examine the preference of the investment by the investors.
Investment Patterns, savings, tax benefits, fiscal policy, monitory investment
