An applicability of social media in permission marketing

Permission marketing might be an unfamiliar term to many people. Unlike a lot of marketing, permission marketing is invited or at least permitted by the people who receive it, and the majority of them will be part of the company‘s target audience or market. If you have recipient‘s express permission to communicate with them and this means you can legitimately send them marketing message as well. Once the people have agreed to receive messages you can send them marketing messages, offers and news about your business, as well as the intensives they were promised. You can easily communicate with them with their permission. This paper will tell us how the business interacts with prospect or customer. With the use of social media the business can build the healthy and long run relation with the customer. Selection criteria to choose the social media and its combination is depends upon type or nature of prospect/consumer, nature of business, type of information shared, time constraint, budget of company, authenticity and credibility, cost of media, response of media etc. In this paper an attempt is made to list the popular social media and also help to avoid some common mistakes to be done by business houses.