Department of Media Sciences, CEG campus, Anna University, Chennai-25
Online published on 25 June, 2015.
This study constitutes of promotional techniques taken up by popular Tamil magazines in Facebook and people's perception towards the brand image of two popular Tamil magazines (L1 & L2) in facebook. The facebook pages of any brands have their brand posts which contain videos, messages, polls, information and other content. The likes and comments say how interactive the post is. The content in the brand pages are analyzed and the likes, comments are recorded for every one hour, the like and comment count are also recorded. This allows us to find out the perception of people towards the branded page.
Social media, social media marketing, perception, promotional techniques
