Host attitude towards tourism a case study of apatani plateau - ziro Arunachal Pradesh, India

This study examines the attitudes of local citizens toward tourism development of residents in Apatani Plateau – Ziro, Arunachal Pradesh, by studying impacts of tourism development on the local community. It aims to measure the effect of tourism development on the attitude of the Ziro people. For achieving the research objectives data were collected through a questionnaire distributed among local people; 105 questionnaire forms were recollected after they were filled in by the chosen random sample of respondents. Descriptive statistic analysis was used to measure the tourism development impacts rated on a Likert scale. The finding of this study is that there is positive relationship between a favorable host attitude and tourism development in the valley.