A study on E-consumers perception in usage of credit cards on social media sites (with special reference to Coimbatore city)

In the present scenario, Social Networking Sites are getting more popular and it has become a vital part in the social life of people. Every individual started to purchase through online rather than the traditional media. Today's consumers are considering it as an easy and comfortable way of shopping, which helps to access over the internet from their own place. Apart from the benefits derived out of the online shopping, the payments are also made easier with the help of Credit cards. People purchase the products online and they are finding it comfortable to pay for the products at a later date. This study seeks to find out the various dimensions used by the credit card holders towards online shopping. The study includes how the e-consumers are using the social media sites for their buying behavior using their credit cards and it states the usage and impact of the e-consumers and finally the factors influencing them to purchase online using the credit cards. A survey is conducted in different parts of the city that are all using credit cards for purchasing online. Almost all the age groups are invited to participate in the survey. The findings revealed that more count of E-consumers are using the media sites for purchasing and payment purposes and these are acting as a supporting tool for the development of the E-market.