Reasons for changing the mobile network among bsnl mobile users

In this paper an attempted is made to understand the reasons for why BSNL customers are changing their mobile network from BSNL to other networks. Department of Telecommunications, had been a near monopoly during the socialist period of the Indian economy. During this period, BSNL was the only telecom service provider in the country. MTNL was present only in Mumbai and New Delhi. During this period BSNL operated as a typical state-run organization which is inefficient, slow, bureaucratic, and heavily unionised. As a result, subscribers had to wait for years to get a telephone connection. The corporation tasted competition for the first time after the liberalisation of indian economy in 1991, which had given rise to tough competition from the private telecom service providers. BSNL has customer base of 121.65 million as on 31st March, 2013 and further plans to increase it to 189 million customers by March, 2017. However, in recent years the company's revenue and market share plunged into heavy losses due to intense competition in the Indian telecommunications sector.