1Assistant Professor, Bharathidasan School of Management, Bharathidasan University, Thiruchirappalli, Tamil Nadu
2No.17, 3Rd Cross, Badvarasanga, Lakkasandra, Bangalore, Karnataka
3Ph. D Research Scholar, Bharathidasan School of Management, Bharathidasan University, Thiruchirappalli, Tamil Nadu
JEL Classification: E44, G19, G23.
The present research paper aims to investigate, the impact of demographic/socio economic profile of the stock market investors and their personality traits, on investment decision. A structured questionnaire was used, to collect data from 123 respondents, in Tiruchirappalli District, Tamil Nadu, on the basis of convenience sampling. By using Chi square and Factor Analysis, the study found that majority of demographical variables were not associated with short term and long term investment decisions, which indicated that demographical variables did not influence the investment decision of investors. Results of Factors analysis showed that all the personality traits such as Neuroticism, Extraversion, Openness, Agreeableness, and Conscientiousness did influence the investment decision of investors in the stock market.
Stock market, Personality Traits, Investment decision and demographic/socio economic profile
