Women behavior and brand preference towards product and services

Brand preferences represent which brands are preferred under the assumption of equality in price and availability. Measures of brand preference attempt to quantify the impact of marketing activities in the hearts and minds of customers and potential customers. The consumers are the largest economic group in any country and the present day business activities are because of consumers only. Thus, Consumers are the pillars of the economy. An understanding of purchase behavior of women is an essential aspect. This gives us an opportunity to work on with this endeavor focusing on the topic “Women Behavior and Brand Preferences towards Product and Services”. A total of 60 respondents were distributed in Ferozepur district. The survey was conducted to gain insight on brand preferences of the women. In this study, we attempt to analyze purchasing behavior of women regarding brand preference for product and services and observe impact of the different factors that influences the buying behavior of women. The study is based on both primary and secondary data.