Effective decision making through olap and data mining synergy

Business Intelligence (BI) is gaining a lot of popularity these days. This domain is providing just the right ingredients and helping the organizations a lot in gaining a competitive advantage over the others. The tools and technologies associated with BI provide an ease to the customer as well as to the organizations implementing it. This paper discusses the two major business intelligence technologies-OLAP and Data Mining being widely used these days. It also explores the major differences between the two approaches. Further, it also discusses that how a blend of these two technologies can make significant contribution in achieving competitive excellence.