The use of financial information in stock exchange decision making in Mtwara Tanzania

The use of financial information in deciding to invest wisely is crucial in all undertakings of investment ventures. This article presents the research findings on the use of financial information in Tanzania a case of Iringa region. The study was conducted to find out whether investors of stock exchange do consider financial information when deciding to invest. Mixed methodology of data collections strategies was used in the study. However, questionnaire was the prominent collection strategy. Correlation and descriptive methods were used in the analysis of the data. The study applied purposive sampling methodology and was stratified into three categories: Small Investors (SI), Medium Investors (MI), and Large Investors (LI). The findings revealed three propositions. 1) That the use of financial information assimilated a direct relationship with the level of investment. 2) That small investors realized poor use of financial information compared to other groups of investors. 3) That large investors indicated that they were more sensitive to the use financial information when deciding to invest than other groups of investors. Generally it was found that only 13.63 percent of all investors use/consider financial information when deciding to invest.