*Assistant Professor, Department of Commerce, Assam University, Silchar-788011, India
**P. G. student, Department of Commerce, Assam University, Silchar-788011, India
Online published on 13 June, 2013.
Satisfaction with a banking service is an up-and-coming area. In the present cutthroat environment, banks have to recognize the changing needs of the customers, their aspirations and expectations to create value. In this study we have measured the satisfaction level of customers of State Bank of India. The study aimed at to measure the level of satisfaction of saving-bank account holders of SBI in Silchar town. This study focuses on the various parameters of level of satisfaction of SBI customers in Silchar town. This study is based both primary and secondary data. Convenient sampling technique is used to select the samples.
Customer, satisfaction, satisfaction-level, savings-bank, facilities
