ZENITH International Journal of Business Economics & Management Research

  • Year: 2012
  • Volume: 2
  • Issue: 7

Effects of celebrity endorsement on consumer buying behavior and branding of a brand

  • Author:
  • Giridhar K.V.
  • Total Page Count: 11
  • DOI:
  • Page Number: 92 to 102

Assistant Professor, Department of Com. & Mgt., Sahyadri Arts & Commerce College, Kuvempu University, Shimoga - 577203.