*Assistant Professor, Head of the Department - BBA, VELS University, Pallavaram, Chennai.
**Assistant Professor, VELS University Pallavaram, Chennai.
Research Scholar, Department of Commerce Pachaiyappa’s College, Chennai.
The mobile telecom market persists to grow at a hectic pace, driven particularly by the rapid penetration of mobile services with an acute increase in churn rate and disloyalty especially on the youth market. To face this operational challenge it is highly essential to exploit customer behavioural data to identify unique and actionable factors influencing the purchasing decision and customer loyalty. Thus this research mainly targets customer loyalty in Telecom Industry constructive study on the behavior of the regular repeat customer’s. The purpose of this paper is to find out what kinds of specific and concrete operational factors have an important impact on Indian mobile telecom customer loyalty.
customer loyalty, customer satisfaction, perceived quality, customer value, switching cost, corporate image, Indian Mobile Industry, Telecom analytics, Customer value, customer lifecycle analysis, Churn management, Market Basket analysis, Customer profiling
